According to research, there are many ways to market your brand on Twitter. After reading many articles, I found 4 to be the most important ones that marketers use in order to increase brand awareness.
1. Cultivate Relationships
According to social media examiner, you should pay attention when someone tweets about your blog posts or retweets something you’ve shared. Further, you should thank them for the tweet and add them to a private list for tweeters and retweeters. This will connect with those followers on a more personal level and build relationships with important members of your community.
2. Get Results With Successful Promotional Tactics and Strategies In order to increase brand awareness, it is important to use promotional tactics such as using events to tap into popular interests, launching products in a variety of ways, incentivizing followers to spread your message by retweeting, and create exclusive deals on Twitter that drive results. By using all of these tactics, you will be able to successfully market your product creatively while also gaining results.
3. Use Hashtags To Create and Curate Conversations Around Your Brand
As mentioned above, it is beneficial to reward your followers when they participate by retweeting them or displaying their tweets on your site or blog. Many companies use hashtags to encourage followers to take part in a certain activity. The use of hashtags makes things fun and creative, while also accomplishing a promotional campaign for your company.
4. Follow Through
This is probably one the key elements in gaining an audience for your brand via social media. If you do a campaign through twitter, make sure to always follow up with the winners and actually reward them with a prize. This way, customers will feel that your twitter is credible and reliable.
These four ways are ones that I feel are most important in order to market successfully from your twitter account, however check out these websites for more:
- Marketing With Twitter
- Twitter Marketing Strategies